My experience has come in a few different industries, such as automotive and banking. Over the past ten years, I've worked closely with sales, marketing, and service sectors All have very distinct duties, responsibilities, and goals. However, in all three, the reliance on computers to achieve daily tasks are imminent and computer literacy is a must. Dating back to a time before computers mainstream presence in corporations and small business. A task such as prospecting was extremely manual for a salesperson. To find customers, time was spent in libraries, searching directories and phonebooks. After capturing names of individuals and businesses desired to prospect, they would hand write letters, address them, and deliver via postal mail. Judging by today’s standards it's evident that a great deal of time was spent on prospecting. Prior to the computerization of marketing, traditional marketing was driven by print, audio, brick & mortar. While these concepts remain today, they have been digitized to satiate the needs of consumers that are more computerized. Resulting in decisions to expand digitally versus building new retail, brick & mortar stores. Ultimately, I do believe marketing organizations have taken a well-balanced approach of assimilating to technology trends while maintaining an innovative appetite and forcing changes in technology itself. A primary example of this is are SEO (Search Engine Optimization) and PPC (Pay Per Click Campaigns) that have become a standard in the marketplace. Another organization impacted by banking computerization is a service organization. The introduction of computers stewarded a new avenue of accounting and transaction management. The change called for tellers to rely less on personal calculators and scribing transaction. All these advancements required changes to the workforce and those actively participated were retrained to be productive. Most banks instituted a typing test and required words per minute minimum. These changes concluded that future banking workforce was expected to be onboard with computer skills as the new norm. To date, regardless of Service, Sales, or Marketing at minimum, a required hard skill is proficiency in Word, Excel, and PowerPoint.
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